As a huge baseball fan, I wanted to find an aspect of the sport I could make an interesting presentation on (instead of Hey, so-and-so can still throw X amount of curve balls after X amount of years). In researching baseball-not uninfluenced by the amount of “42” trailers-I decided to investigate diversity in baseball. This was further revised to African-Americans and their presence in baseball. I’ve had arguments about this before, and many people simply say something along the lines of “It doesn’t matter what color a person is, baseball is just about how good you are as a player.” While this is true, I wanted to be able to illustrate that there are roadblocks keeping African-Americans from developing into major-league talent.
One of the problems I encountered with my first draft was a lack of any sense of narrative. I was all over the place. In this draft, I was able to focus on one group, which really helped me show change over time and offer reasons for the change. Since my topic is essentially disparity, I wanted visual reminders. To this end, I used graphs and color options to emphasize the differences. I also made use of the icons/images offered by Piktochart when talking about the reasons offered/suggested for why the African-American numbers have dipped, as well as areas in which baseball is trying to improve. I did this because I thought visuals would make the socio-economics that act against integration more concrete.
Many of the design problems I encountered came from the website’s interface. While I was able to graph the 75/856 African-American player representation, I was unable to present more information in that style graph because Piktochart informed me I did not have access too it. This resulted in my having to try to scratch-graph it, which explains why some of the baseballs in the second graph in that block are a bit wonky. I think Piktochart would benefit from some sort of “auto-align” tool for different columns/grouped information.
During revisions, aspects of my presentation (icons or what have you) would sometimes disappear for several sessions, which was unnerving. I would replace it in the infographic, and then the original would reappear sometimes days later. I also feel that Piktochart is a bit over-eager to group things together. Adding/changing text formats was annoying-it would revert to false in whatever font/color/size you wanted to change too, instead of simply changing existing fonts. As a first time Piktochart user, I felt the walk-through tutorial could be a little more robust and in-depth.
I feel that an infographic was a good approach to showing rather than telling, to acknowledge opposite arguments and refute them.
I wanted my infographic to be beautiful evidence. So in constructing my presentation, I knew that there were definite Tuftean principles I wanted to apply. Firstly, due to spatial considerations, I, like Tufte, would need to become a proponent of visual density. The infographic is a very finite space, and given my topic one that I needed to make the most of. It was at times difficult to strike a balance. It was in finding a balance that I began to experiment with font styles and size in order to maximize my real estate.
To avoid overpopulating my infographic, I relied partially on using the layout of the theme to separate and compartmentalize ideas. Tufte recommends keeping related information at eye level, so readers understand that the information is connected (Tufte p.91). By quasi-cartouching, I hoped to avoid presenting a confusing and difficult to read column of text and image. So, I hope to have made it easier to differentiate between ideas in my infographic without having made my presentation choppy.
Font use was another way I attempted to distinguish between information types.I limited myself to 5 fonts, 4 font sizes, and 3 colors during my presentation. I wanted to use group information by font, so that when readers saw a font that had been previously used in my presentation, they would automatically make a link between the two pieces of information. I also but a lot of thinking into font selection, as Ellen Lupton, author of Thinking With Type, writes that there is a whole history and metaphor/ emotive aspect to font selection. Going off of this, I picked very clear, thin, almost severe “hard” fonts for factual information, and a wider, more spacious, “softer” font for quotes. I was my intention to use these alternative fonts to mimic the idea of “hard facts.” Courier New has a sense of coldness (I think, due to the thinness of the characters), so I used that font when talking about the real world and it’s inequality. Likewise, I chose a font for the quotes that counterbalanced this, reasoning that the quotes are from people trying to put their own spin on the situation, and thus are a bit inflated.
I think producing an infographic is a great working example of a selection from Tufte’s book ” whatever evidence it takes to understand what is going on” (Tufte p. 78). Piktochart offers a lot of images and icons, which could easily be converted into the type of distracting “phluff” as Tufte calls it, that litters many PowerPoint presentations. The challenge is to use these images as a mode of information, or as repetitive information. In my infographic, I use visuals (baseballs for timeline, a schoolhouse, etc) to reinforce the topic. This can be used to particular affect in graphing.Instead of using a pie or bar graph, which provide abstract visuals, I chose to display my data in a more visually appealing way. Instead of impersonal lines and circles, my graphs recall humanity. Further, the use of color and countable icons in my graphs is superior to visually abstract pie/bar charts when trying to project disparity.
I tried to show forward progress (where it existed) and used comparison whenever possible. Tufte argues for comparison when presenting data, as it provides context to information. So, for everything I touched upon, I tried to provide a scale. Without such knowledge, we can’t really ascertain if there is a problem. Scale comparison was especially important to my presentation, as it is about a group being marginalized. Instead of just saying there is a problem in baseball now, we must look at this years number as it relates to the whole history of African-Americans in baseball. We must look at contributing factors, and compare the African-American baseball population to African-American total population. Only through examining these factors can we accurately declare that there is a real problem with the number of African-American players represented.
I relied heavily on Tufte and Lupton’s theories in designing my infographic. Without their influences, I feel that my presentation would have been “pretty” (if I was lucky) without really having anything to say, which is a damnable sin in evidential presentations. Being able to go to their works for reference helped me understand way of putting content first, then using other aspects of the presentation as enhancements.
By using Lupton’s approach to layout, I feel that my attempt at a Tuftean infographic was as successful as a first-timer could be.