The goal of my infographic was to raise awareness about animal mills while also trying to convince people to adopt. I think people still see pet adoption as a less-than-ideal way to get a pet, because pets that are up for adoption are “second-hand.” I wanted people to see how adopting pets can help decrease the abuse animal mills perpetuate, and I wanted people to see that adopting does not mean you will be getting a “bad” animal. I think my use of icons and bright colors helps people clearly see my point. I wanted to use simplistic design to make my message the main focus, rather than complex design. The flow of my infographic shows how popular different pets are in the US, followed by statistics on animal mills. This may seem like an odd comparison, but I want it to point to the fact that many people who own animals unknowingly get them from animal mills. By following this up with details about animal shelters I wanted to show that they are a better alternative to pet stores and direct animal mill purchasing, because many animals die in shelters regardless of their good temperament and clean bill of health. In the end I reaffirm that there are multiple species of animals available for adoption, and I conclude with ADOPT written in large, bright pink lettering. I think I make it clear that adoption is a much better alternative to pet-store purchasing. I wanted to include more information about the pros of adopting, but with limited space and time I found it difficult. Piktochart is also not very user-friendly, so I found it hard to rearrange things, which I would have had to do if I were to add more information. I had a hard time trying to place objects without them jumping around from block to block, and I did not like that I couldn’t have images and text spread between two different blocks. I think it made creating the infographic more linear rather than free form. Surprisingly, I think I actually needed more physical room for my infographic. I would like to add a space that tells more about the availability of animals in shelters, including statistics about the health and breeding and species types of animals. I tried to cram some of that information in at the bottom of the infographic, but I think it would have been better if it were written out.
I attempted to base my design largely on Tufte’s ideas. At first, I think I got caught up with Tufte’s “chart junk,” because I wanted to show my statistics with actual graphs. I was wrapped up in the preset layout which included charts–at first it seemed “prettier” and easier to understand. When I asked about it and reconsidered the best way to represent my stats, I came to realize it is much more effective and visually appealing to use icons as a visual representation of statistics. In my section about euthanasia in animal shelters, I chose to use cat and dog icons coupled with needles to represent the percentages of animals euthanized. This way, the graphic would not be filled with actual graphs, but visuals that showed the same information. I accompanied these visuals with a small amount of text, the minimal amount of text necessary to get the information across. My goal was to keep it clutter-free and straight forward. I also tried to group the information together, so that everything related could be seen in the same area, rather than forcing viewers to look all over and lose their trains of thought. Tufte believes both of these design choices are important to get information to viewers in the most effective way. Throughout my design I tried to make sure my visual enhanced and informed the alphabetic text, including the pink, red, green, and blue banners on the top section of my infographic. The statistics on animal ownership are accompanied by banners that visually represent the amount of animals owned in millions–meaning the largest banner is both first, and represents cats, which are the most owned in the US. I wanted all of my information to be backed up by visuals throughout, even in subtle ways. I included some arrows to help lead viewers’ eyes to related information as well, which Tufte uses in his own writing. For example, in my section about mill animals, I use an arrow to symbolize smoke coming from the factory. The arrow grows out of the top of the factory and leads the eyes to an explanation of animal mills. I wanted to arrow to serve two purposes. I also chose to use colors that were bright and eye catching. I did this for two reasons–first, because I wanted my infographic to grab the attention of virtual passersby, and second, because I wanted the bright colors to contrast with the information. Of course, bright colors are associated with exciting and happy things, but the information I am presenting is largely not. The contrast should be a bit shocking. Interestingly, the end message that convinces people to adopt does promote happiness and positive endings like the bright colors suggest.
Deciding which typeface to use for my infographic was tough. Like the color choice, I wanted the typeface to be inoffensive and calm. Fortunately, the default theme type included a sans serif header typeface that was long and smooth. I picked this because it was easy to read and didn’t really evoke much feeling. I especially liked it for the bottom “ADOPT” section because the typeface is very clean, no nonsense, and makes the message all the more straight-forward. For the main body text I chose a serif typeface that was equally clean, but a little more fun. I think the rounded, thick bowls seem remniscent of Comic Sans (yikes), but in a more sophisticated way. Again, I wanted the main body to be unobtrusive, contrasting the real message. The most important typefaces choice, to me, is my use of Courier New for my “hard hitting” statistics and facts. I chose Courier New because it is well known. CN is also associated with typewriter-like typefaces. I think using CN worked because typewriters are commonly associated with data, and much of the information I presented in this typeface was data driven. I also wanted it to stand out from the other more simplistic types. Unlike the other two, CN is thin and has tight leading. It stands out and because it is recognizable, it catches your eye.
Overall, I tried to make conscious decisions to follow the principles laid out by Lupton and Tufte. I think, for the most part, the choices I made based on their design ideas has enhanced the way I presented the information in my infographic.